Owner of Proud Mary Coffee Roasters
From his 1997 start in cafés of Christchurch and Perth, Nolan Hirte is now recognised as a pioneer of the specialty coffee industry in Australia. It was during a trip to Bali in 2006 that Nolan had come face-to-face with local farmers and the harsh realities of coffee production. The trip was a turning point for Nolan; he committed himself to bridging the gap between farmer and consumer. Nolan knew that to make a difference, he needed to build his profile. He took out the Western Australia Barista Champs in 2007 and earned a trip to the west coast of the States.
Inspired by Intelligentsia and Stumptown, Nolan returned to Australia where he was a key player in Apte and Liar Liar before going out on his own to open Proud Mary in November 2009.Taking up residence on the backstreets of Collingwood, Proud Mary proved pivotal in changing the way Melburnians consumed their coffee. "We were offering some of the first single origins in Melbourne. Green wasn’t anywhere near as amazing as it is now but we removed that banner of ‘special roaster’ bullshit and just told people what they were getting. We were honest about it and that changed things, it opened doors”, says Nolan. Setting the standard with Nolan at the helm, Proud Mary won The Age Good Café Guide Best Café 2012 among other accolades. Fast forward to 2016 and Proud Mary has evolved to include roasting, wholesale, the Aunty Peg’s black coffee brew bar and Collingwood Coffee College, all driven by Nolan’s determination to see the hard work of coffee farmers recognised by consumers.
Showing no signs of slowing, Nolan will continue to innovate and improve the coffee experience because, as he puts it, “if you’re not having fun with it, why do it at all?”